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JAMCO Online International Symposium

33rd JAMCO Online International Symposium

February 2025~

Media Strategies of Southeast Asian Television Stations for the Digital Age

Closing Address

Shoji Onogi
Executive Managing Director
The Japan Media Communication Center (JAMCO)

This symposium considered the theme of Media Strategies of Southeast Asian Television Stations for the Digital Age.

The Japan Media Communication Center (JAMCO) supplied 300 infant education programs to Thailand in the 2023 fiscal year. To Cambodia, in addition to supplying educational programs and documentaries, grant assistance has also been provided for the production of Khmer language versions. This symposium showed us the great transformations now being brought to these countries by the move into the digital era.

The age of simply producing and sending out content on the airwaves for passive reception is over. In Southeast Asia, too, viewers now use convenient devices to select the content they wish to view. This truth, too, was strongly conveyed in the reports.

On the other hand, it is also a fact that broadcasts do provide high-quality content that everyone, from adults to the very young, can view without anxiety.

JAMCO will continue its work of surveying the situations on the ground, grasping particular needs, and supplying appropriate programs free of charge to developing regions of the world.

We hope that as many people as possible will read these papers by experts on each region and share their opinions, too, on what kinds of program should be supplied to developing countries.

JAMCO will make full use of the wisdom shared in this symposium in the furtherance of its tasks. We ask for your continued cooperation with our endeavors.

Shoji Onogi

Executive Managing Director
The Japan Media Communication Center (JAMCO)

Onogi started out at NHK in 1984 as a producer in the News Department. He later served as Head of the Programming Department and President of NHK Art Inc. before his move to JAMCO.

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